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Cummins Inc. Sr. Global Marketing Manager - Data Center (Hybrid) in Shoreview, Minnesota

Sr. Global Marketing Manager - Data Center (Hybrid)



Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.

We are looking for a talented Strategy & Marketing Manager to join our team specializing in Marketing for our Power Systems Business Segment in Shoreview, MN or Columbus, IN .

In this role, you will make an impact in the following ways:

  • Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.

  • Implements the global marketing strategy in identified product line or geography.

  • Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.

  • Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.

  • Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals.

  • Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.

  • Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.


To be successful in this role you will need the following:

  • Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives

  • Gap Analysis And Inference - Collects data by speaking to stakeholders, benchmarking, or other method to compare and contrast gaps between current state and desired state

  • Intuitive Listening And Adapting Solutions - Translates needs, expectations, or asks from customers, stakeholders, etc. into actionable solutions through active listening and intuition

  • Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

  • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

Education, Licenses, Certifications

  • College, university, or equivalent degree in Marketing, Sales, Business Administration or related subject required.

  • This position may require licensing for compliance with export controls or sanctions regulations.


  • Strong experience required, including supervisory experience.

  • Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

  • Develop, drive alignment, and execute the global marketing strategy for the PSBU Data Center business.

  • Lead the development and execution of an Integrated Marketing Plan with all regions to position Cummins brand, product solutions and service offerings in the data center market

  • Develop cross-functional product roadmaps for the Data Center business that incorporates market disruptions and technology changes.

  • Participate in and support annual business planning processes such as the Annual Operating Plan (AOP), Product Planning Process(PPP), and Strategic Planning Processes (SPP).

  • Develops meaningful work plans for marketing analysts to support data and market analysis; provides guidance and direction on problems and issues. Creates environment where team members can achieve their full potential.

This is a hybrid role. Preference for team member based out of Minnesota OR Indiana based Cummins facilities.

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law.

Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.


Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Feb 11, 2023, 2:35:43 AM

Unposting Date Ongoing

Organization Power Systems Business

Req ID: 230000JN