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Cummins Inc. Marketing Manager - Mobile Power (US Location Flexible) in Shoreview, Minnesota

Marketing Manager - Mobile Power (US Location Flexible)

Description

Marketing Manager – Mobile Power

Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today’s most innovative thinkers to solve the world’s toughest problems.

We believe in flexibility for you to explore your passions while making an impact through meaningful work within our inclusive workforce. That’s what #LifeAtCummins is all about.

We are looking for a talented Marketing Manager – Mobile Power to join our team specializing in Marketing for our Power Systems Business Segment in Minneapolis, MN

In this role, you will make an impact in the following ways:

  • Using broad marketing functional skills, implements the marketing strategy for an identified product line or geography. Manages multi-cultural teams to successfully achieve and exceed business goals.

  • Implements the global marketing strategy in identified product line or geography.Implements medium-term and annual marketing plans; identifies barriers to success and develops solutions for smooth execution of the plan.

  • Manages ongoing market research to understand market trends and potential and product applications in identified markets; uses market research to inform business decisions and priorities.

  • Leads marketing efforts for value package marketing activities to create a comparative advantage and meet profitability goals. Leverages the competencies in the global marketing team, and represents identified product line or geography in global marketing initiatives.

  • Translates the global brand strategy for the identified product line or geography.Provides management, direction and development to a multi-cultural marketing team which may be based in several locations.

  • Manages marketing and sales systems and processes including the customer satisfaction measurement process. Leverages relevant channel staff, knowledge, or processes; integrates

  • Voice of the Customer into marketing plans.Coaches and motivates marketing staff; provides guidance and direction on problems and issues; delegates works assignments considering employee skills and development needs.

Qualifications

To be successful in this role you will need the following:

Experience

Strong experience required, including supervisory experience.

Strong knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.

  • Shape and enable the global Mobile Power market strategy through the execution of SMART goals and KPIs in each of the 4 P’s (Product, Price, Promotion, and Placement) in collaboration with the Global Marketing Leader and Mobile Power Leadership team.

  • Champion ongoing analysis of segment profitability and identification of near term improvements such as cost reduction opportunities working closely with the finance and product management

  • Be an active stakeholder of the mobile power technical team to balance customer requirements and financial performance goals in the long-term product plan.

  • Lead and collaborate with marketing communications to execute a global integrated marketing plan (IMP) which promotes the Mobile Power business and our value proposition through a multi-channel strategy

  • Support promotional and marketing events as required such as industry events, dealer meetings, and virtual or physical training events

  • Participate in annual business planning processes such as the Annual Operating Plan, Product Planning Process, and Strategic Planning Processes

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

(Insert Country Specific Diversity Sourcing Statement – US statement is listed below)

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Job MARKETING

Primary Location United States-Minnesota-Minneapolis-US, MN, Shoreview, CPG Headquarters Victoria St

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting May 11, 2022, 4:02:21 PM

Unposting Date Ongoing

Organization Power Systems Business

Req ID: 220003EC

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