Cummins Inc. Marketing and Communications Manager, Pacific Region in Irvine, California
Marketing and Communications Manager, Pacific Region
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This is an exciting opportunity in Irvine, California for a Marketing Communication Manager, Pacific Region. Cummins USA is where you can work on industry leading projects.
Your impact will happen in these and other ways:
Plans and produces marketing communications and sales promotion materials to meet product strategies and sales objectives.
Manages internal and/or external communications such as press releases, video, newsletters, corporate presentations, websites, apps, social media, and blogs.
Identifies and shares best practices in area of expertise whether it be media placement, digital marketing, press relations, or other areas.
Develops short- and long-term communication objectives.
Oversees communication activities including technical and/or promotional material writing, product manuals, brochures, sales kits, etc.
Interacts with product management, sales management, and external suppliers to develop and implement integrated communication plans.
Builds key media and communications contacts such as integrated contact management.
Consults with business leadership to establish brand communication strategies and ensure communication, planning, and monitoring is effectively meeting the needs of customers.
Manages brand communication research and supports the implementation of the brand strategy and guidelines.
Manages, coaches, and develops staff; works with employees to set goals in training and development, performance, and career planning.
Identifies department issues, problems, and opportunities to support continuous improvement initiatives.
Develops and manages budget, financial controls, and risk ensuring operations are executed efficiently and within established budgets.
Establish, monitor and report key performance metrics.
Coach & Develop - Accurately evaluates the strengths and development needs of direct reports; deliberately sets aside time to coach and develop direct reports; assists direct reports in setting high performance goals and preparing quality individual development plans; provides challenging assignments to facilitate individual development; provides each individual with the tools, knowledge and coaching he or she needs to develop; gives honest, timely and constructive feedback to others on their performance; conducts difficult conversations in a timely way with direct reports who are not performing to expectations or do not demonstrate the core values; invests time in coaching key high potentials, high performers and talent critical to the business; develops mentoring relationships with key talent across the organization.
Business Planning - Able to perform business planning and strategic analysis. Able to apply this knowledge/skill in normal work situations - which means understanding basic mathematical relationships and being able to do sanity checks on the data. Understands the underlying principles, techniques, and procedures. Must have total business knowledge (customers, products, macro economic trends) of their area.
Communication - Written & Verbal - Effectively expresses messages and ideas in a clear, organized and relevant manner for a variety of audiences. Develops organized, complete, and convincing communications. Conveys thoughts and ideas regarding a topic concisely and clearly. Ability to communicate effectively to different levels of the organization. Ability to use appropriate communication tools as needed.
Focus on Customer Needs - Anticipates customer needs. Takes action to meet customer needs. Continually searches for ways to increase customer satisfaction. Knowledgeable of vital customer information required to make informed business decisions.
Think strategically - Stays abreast of key competitor actions and their implications, threats and opportunities to the business; understands the impact of global trends on the organization Y's plans and growth; over time, builds a reputation for thinking strategically; holds direct reports accountable for thinking strategically. Champions think strategically in own organization: champions strategic initiatives across organizational boundaries; ensures alignment by actively and visibly keeping long-term strategies in focus as others execute short-term plans.
Relationship Management - Develops rapport, builds trust, and creates value in relationships. Identifies networking opportunities and effectively communicates across functions, BU's, and with both internal and external business partners. Ability to pull a broad mix of people and related skill bases together for a common purpose and goal. It will often involve ability to influence because people on your team will very rarely report directly to you as a leader. Group dynamic techniques to have an individual or group work through a challenging issue, probe for issues/concerns and drive to consensus.
Manage Execution - Coordinates performance across regions, teams, and departments on complex projects and work flows. Applies a broad range of planning and monitoring tools. Defines planning and review practices that result in few missed milestones and minimal surprises. Effectively delegates to ensure completion of complex projects and work. Monitors progress of others and redirects efforts when goals change or are not met. Measures effectiveness of execution through defined metrics and disciplined monitoring.
Focus on Customer Needs - Basic understanding of customers.
Develop Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.
Message Creation - Uses a message triangle or appropriate materials when creating communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.
Graphics Design - Has the ability to guide suppliers in the creation of graphics.
Digital Marketing Communications Strategy/Management:
Digital Publishing - Understands and can display proficiency using common digital publishing concepts and platforms (content management systems, websites, social media, digital signage, mobile apps, etc.)
Digital Campaign Planning - Knowledge of common digital marketing campaign tactics (E-mail, search engine optimization/marketing. social media marketing, digital display advertising). Provides direction and has the ability to guide team on campaign planning activities.
Digital Communications Design and Development - knows the processes to create digital collateral and able to lead the process using the approved tools. Understands digital media types and the basic concepts of content management, user centered design and A/B version testing.
Metrics and Analytics - Determines metrics and interprets analytics to evaluate effectiveness; develop and implement dashboards for performance reporting.
Minimum five to eight years of experience in a leadership role in marketing communication.
B2B marketing experience required.
Previous work experience in a global industrial manufacturing environment preferred.
Working with dealers and distribution channels highly preferred
Required Education, Licenses or Certifications
College, university, or equivalent degree in marketing, communications or a related subject required.
Compensation and Benefits
Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
Cummins and E-verify
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.careers.cummins.com
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Primary Location United States-California-Irvine-US, CA, Irvine, Cummins Pacific
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Jun 26, 2019, 5:34:27 PM
Unposting Date Ongoing
Req ID: 190002LH