Cummins Inc. Senior Marketing Communication Specialist in Indianapolis, Indiana

Senior Marketing Communication Specialist


Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.

Learn more about this role and how you can begin Working Right .

Our Corporate Business Unit delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.

This is an exciting opportunity in Indianapolis, Indiana for a Senior Marketing Communication Specialist. Cummins USA is where you can work on industry leading projects.

Your impact will happen in these and other ways:

  • Uses marketing skills to support the implementation of marketing strategy for an identified product line or geography.

  • Works with multi-cultural teams to successfully achieve and exceed business goals.

  • Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.

  • Works with leaders to develop marketing communication plans; prepares drafts of marketing communications.

  • Leads project management support and communicates plans, deadlines, and achievements to marketing leaders; works across regions with marketing teams to execute projects.

  • Participates as a representative of Marketing on Value Package Introduction project teams.

  • Understands the global brand strategy and aligns work products to that strategy.

  • Documents and understands marketing and sales systems and processes; collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.

  • Learns relevant channel to support activities.

  • Participates in continuous improvement activities as the marketing function representative.

  • Coaches less experienced marketing specialists.

Additional Key Responsibilities:

  • Leads the channel marketing and communications for the consumer power generation business, working with teams and Leaders from DBU and PSBU.

  • Takes a partnership approach with both bricks and mortar, online dealers and retailers in the consumer business working to ensure our products receive maximum real-estate on their sites, in store and through other promotional activities to help grow our market share.

  • Promotion and education of the dealer rewards program (co-op) to the dealer channel, helping to increase brand awareness of Cummins’ consumer products through joint advertising opportunities.

  • Plays a vital role in weather triggered promotional activities, being the main point of contact for dealers, and rolling out regional marketing activities.

  • Responsibility for monitoring and reporting on channel marketing activities for the consumer power generation segments.

  • Understand current and future market trends to aide in the development of the Integrated Marketing Plans for the consumer power generation market segments.

  • Ensure execution of the Integrated Marketing Plans is timely and to budget.

  • Understand the budgeting process, monitor and track Marketing Communications spend and provide timely forecasts to Finance.



Attention to Detail - Pays attention to all the details of what is communicated, either written, orally, or presented. Double-checks work to verify all steps are completed. Able to break down requirements to task level to enable accomplishment. Provides information in a useable form and on a timely basis to others who need to act on it. Maintains a checklist, schedule, calendar, etc. to ensure that small details are not overlooked.

Communication - Written & Verbal - Effectively expresses messages and ideas in a clear, organized and relevant manner for a variety of audiences. Develops organized, complete, and convincing communications. Conveys thoughts and ideas regarding a topic concisely and clearly. Ability to communicate without increasing either the employee's or employer liability. Ability to communicate effectively to different levels of the organization. Ability to use appropriate communication tools as needed (WebEx, SameTime, video conferencing, teleconferencing, Visio, MS Project, etc.).

Develop Systems & Processes - Identifies and implements effective processes and procedures for accomplishing work.

Focus on Customer Needs - Anticipates customer needs. Takes action to meet customer needs. Continually searches for ways to increase customer satisfaction. Knowledgeable of vital customer information required to make informed business decisions.

Analyze Issues - Gathers relevant information systematically; considers a broad range of issues or factors; grasps complexities and perceives relationships among problems or issues; seeks input from others; uses accurate logic in analyses.

Manage Execution - Assigns responsibilities; delegates to and empowers others; removes obstacles; allows for and contributes needed resources; coordinates work efforts when necessary; monitors progress.

Market Analysis - Understand how to perform or obtain the most critical market information required to develop a specific product/product line plan. Knows the market dynamics such as growth trends, competitive, regulatory, political factors at a micro level required to develop a product/product line strategy. Applying available sources of market data to different sets of criteria (e.g. profitability, anti-trust, capability) and presenting the data to most effectively answer the question at hand. Distill market information down to meaningful summaries using standard tools.

Product Knowledge - Knowledge of products and product lines. Knowledge of how the product functions and the source of the product, whether manufactured, purchased as a finished assembly from a supplier outside of the company, or remanufactured. Knowledge of technology used in complementary and/or competing product lines and the inherent benefits/exposures.


  • Minimum three to five years in a marketing communication role.

  • Previous experience in marketing supporting distributors, channel management, channel development, or supply chain function highly preferred.

  • Manufacturing experience preferred.

Required Education, Licenses or Certifications

College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.

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Primary Location United States-Indiana-Indianapolis-US, IN, Indianapolis, Cummins DBU Headquarters

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Feb 12, 2019, 2:27:03 PM

Unposting Date Ongoing

Req ID: 1900006A