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Cummins Inc. Aftermarket Product Manager in Columbus, Indiana

Aftermarket Product Manager

Description

We are looking for a talented Aftermarket Product Manager to join our team specializing in Marketing for our Corporate/Cummins Business Services Segment in Columbus, Indiana .

Description

Manages key product line lifecycles. Understands and interprets market and industry trends. Leads the marketing initiatives for new product introduction and existing product change introduction.

Develops the long-term product line strategy, forecast, and the annual operating plan.

Provides product line budget requirements into the business unit annual operating plan.

Drives the development of product introduction plans.

Develops all aspects of the marketing mix to ensure the successful launch of new products and throughout the subsequent lifecycle.

Presents marketing approach for functional review and to the change management review group.

Drives pricing activity throughout the product lifecycle.

Drives available marketing resources and uses those resources appropriately and as needed.

Ensures that the product branding strategy is implemented effectively, and leads and supports internal and external communications in relations to the product range.

Protects intellectual property of the organization, and works with legal counsel and engineering to ensure asset protection.

Uses market research capabilities to plan for and implements an appropriate approach based on the understanding of Cummins’ target market and competitors.

Defines and adopts, in the target market, a specific stance relative to the competition with the use of market research capabilities.

Drives improvement of customer satisfaction and solves elevated customer issues in relation to product.

Drives management of the product lifecycle; determines when products should be deemed obsolete.

Develops, implements, and measures results of product promotions.

Collaborates with other functions and global locations to ensure global profitability of the product line.

Recommends marketing process changes that will improve Value Package Introduction and Value Package Change processes.

Develops work plans for Product Managers and Associate Product Managers to deliver product line results; provides guidance and direction on problems and issues; delegates work assignments considering employee skills and development needs.

Qualifications

Global perspective - Taking a broad view when approaching issues, using a global lens.

Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

Business insight - Applying knowledge of business and the marketplace to advance the organization’s goals.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

Translating Relevant Market Data - Collects and categorizes customer voices and market information by leveraging appropriate research tools and techniques; analyzes research findings to identify opportunities to deliver customer solutions.

Marketing Plan Management - Develops marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guides and influences cross-functional implementation and creates framework to evaluate market responses and business performance.

Maximizing Profitability - Develops strategies that demonstrate the use of all marketing and sales levers (e.g. pricing strategies, promotions, volume based incentives, and value, feature, or benefit selling) to optimize profit.

Positioning For Target Segments - Aggregates appropriate inputs (e.g. customer perceptions, competitor positioning, alternative product capabilities) and determining where we need or want to compete for business within the target market segment.

Product Life Cycle Management - Identifies and executes changes to the product portfolio in response to evolving market dynamics and customer needs

Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.

In this role, you will make an impact in the following ways:

Accountable for product management activities (4Ps) for the aftertreatment product portfolio. Expected to work with the New Power Business Unit portfolio in the future.

Drive management of the product lifecycle by developing robust managerial reporting on key business trends and overall financial performance of the product portfolio.

Leads the marketing initiatives for new product introduction and existing product change introduction.

Seeks customer, channel and competitive information to drive optimized product offerings with market-based pricing.

Daily interactions with engine Product Managers, Business Units, Distribution Center, Dealers (Navistar and Paccar), OEM partners, fleet customers, and end users.

To be successful in this role you will need the following:

Minimum 5 years of relevant experience. Marketing or Commercial experience (e.g. Product Management, Brand Management or Account Management.)

Technical or Engineering background is preferred.

Automotive or related industry preferred.

Compensation and Benefits

Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.

Cummins and E-verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.

Job MARKETING

Primary Location United States-Indiana-Columbus-US, IN, Columbus, Columbus Engine Plant

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Apr 16, 2021, 12:41:55 PM

Unposting Date Ongoing

Req ID: 210001MQ

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