Cummins Marketing Jobs

Job Information

Cummins Inc. Product Planning Manager-产品规划经理 in Beijing, China

Product Planning Manager-产品规划经理

Description

  • Responsible for supporting specific marketing strategic and planning initiatives and tactics within a region, market, customer, or product segment.

  • Supports development of product plans for new product lines within respective range of products.

  • Utilizes macro, market, or technology trends, as inputs into product plans.

  • Collaborates with Market Segment teams and Account Managers utilizing Human-centered Design (HCD) principles to understand requirements and develop customer-led product plans.

  • Determines the strengths and weaknesses of the current product by evaluating market effectiveness (including customers and competitors).

  • Provides input to product road map in support of a specific market segment.

  • Supports Synchronized Business Planning (SBP) Product Review process as the owner of specific projects within the Master Project List (MPL).

  • Develops business case and leads Pre-program Planning (PPP) for specific smaller-scale opportunities within the portfolio.

  • Develops value proposition for new products and articulates appropriate position within the portfolio.

  • Establishes and maintains strong relationships with key stakeholders.

  • Participates in Product Planning Functional Excellence and best practice sharing within the business.

  • Supports cross-functional and cross-business unit alignment to the product plan.

Qualifications

Skills

  • Global perspective - Taking a broad view when approaching issues, using a global lens.

  • Strategic mindset - Seeing ahead to future possibilities and translating them into breakthrough strategies.

  • Manages complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

  • Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

  • Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.

  • Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

  • Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.

  • Data Analytics - Interprets information relying on knowledge of business or functional frameworks, and leverages analytical problem-solving tools to draw conclusions and communicate meaningful patterns that drive business insights; assesses quality of data as an initial step of the analysis.

  • Articulating Value Proposition - Interprets internal and external customer needs based on relevant application; explains and demonstrates products, solutions, and services to distinguish strengths and weaknesses to meet customer's specific needs to differentiate against competition.

  • Deriving Market Insights - Researches and collects market and competitor's product data, trends, and positioning using a variety of primary and secondary sources; analyzes the information to develop strategic responses, propose projects and solutions, and appropriately allocate resources in order to maximize business value.

  • Deriving Product Needs - Distinguishes desirable market attributes by studying market insights and translating these into relevant product capabilities

  • Product Tradeoff Evaluation - Compares and contrasts the interplay of potential product features, regulatory and customer requirements, budget, and technical capabilities to evaluate and decide what can be offered to win in the market.

  • Market Analysis - Researches information using meaningful and valid sources and data to expand your knowledge of markets; analyzes findings by connecting dots and identifying trends to create a coherent image of the market; summarizes relevant insights by condensing, prioritizing, and translating how these impact our business.

  • Scenario Planning - Create alternate scenarios each including an assessment of variances to business or financial goals, strategy, vision, and capabilities to enable strategic decision making.

Education, Licenses, Certifications

  • College, university, or equivalent degree in sales, marketing, technical or a related subject required.

Experience

  • Intermediate level of relevant work experience required.

  • Product knowledge- Engine and genset related

  • Business sense- Marketing related experience preferred, PSBU segments related experience preferred

  • Basic financial knowledge- Familiar with business case analysis

  • Communication- Good communication skill, English writing and speaking

Job MARKETING

Primary Location China-Beijing-Beijing-China, Beijing, CUMMINS HQ

Job Type Experienced - Exempt / Office

Recruitment Job Type Exempt - Experienced

Job Posting Jul 8, 2020, 9:34:44 PM

Unposting Date Ongoing

Req ID: 2000010E

DirectEmployers