Cummins Inc. Marketing and Communications Manager South region in Atlanta, Georgia
Marketing and Communications Manager South region
Cummins is a place big enough to coach and develop a global workforce and create the world’s leading clean, engine technology. We’re also small enough for you to find your fit and personal passion with a team of dependable, innovative thinkers who are developing their careers within a diverse, inclusive, empowering environment.
Learn more about this role and how you can begin Working Right .
Our Corporate team delivers reliable, durable, high performing products to our global partners. Working in an innovative space, you’ll develop high tech solutions that will fuel your advanced career skill set and empower you to own your career. Our integrated businesses demand the talents and creativity of individuals with a wide range of skills and experience.
This exciting opportunity for a Marketing Communications Manager in Atlanta, Georgia. Cummins USA is where you can work on industry leading projects.
Your impact will happen in these and other ways:
Develop marketing plans - Understand current state of the business, business strategy, sales and grow initiatives. Create marketing and communications plans from strategy to tactics to thus enable business goals. Make tactics must be trackable and measureable. Communicate the plan often to team and Stakeholders through-out the year.
Instill the position as the Subject Matter Expect (SME) for both regional and market high horsepower rail, government and defense segment work with respect to marketing and communications. Follow standard processes and alignment tools to insure success in marketing campaigns and promotional programs.
Plans and produces marketing communications and sales promotion materials to meet product strategies and sales objectives.
Manages internal and/or external communications such as press releases, video, newsletters, corporate presentations, websites, apps, social media, and blogs.
Identifies and shares best practices in area of expertise whether it be media placement, digital marketing, press relations, or other areas.
Oversees communication activities including technical and/or promotional material writing, product manuals, brochures, sales kits, etc.
Interacts with product management, sales management, and external suppliers to develop and implement integrated communication plans.
Support local and regional needs with respect to marketing analytics, customer personas, buyer’s journey mapping, customer profiling and lead generation through CRM and sales enhancement processes and tools.
Builds key media and communications contacts such as integrated contact management.
Oversee and manage event/shows/displays on a regional and local basis to support customer events, trade associations, product launches and sales support functions.
Consults with business leadership to establish brand communication strategies and ensure communication, planning, and monitoring is effectively meeting the needs of customers.
Manages brand communication research and supports the implementation of the brand strategy and guidelines.
Establish, monitor and report key performance metrics.
Travel approximately 20 -40% consistently post onboarding.
Focus On Customer Needs - Basic understanding of customers.
Develop Marketing and Communication Plans - Knowledge of current communication methods. Provides input to and implements the communication plan for a specific product, market, process, etc. Knows the audience and the tools used to reach the audience. Able to tell others about the communication plan.
Message Creation - Uses a message triangle or appropriate materials when creating marketing, communication or training materials.
Create Marketing Collateral Materials - Knows the process to create marketing collateral pieces and able to lead the process using the approved tool. Approves copy and layouts for production. Coordinates with the printer and understands the differences in types of paper, benefits versus costs of number of colors, and types of finishes on collateral materials. Manages the distribution and/or fulfillment processes.
Graphics Design - Has the ability to guide suppliers in the creation of graphics.
Metrics and Analytics - Determines metrics and interprets analytics to evaluate effectiveness; develop and implement dashboards for performance reporting.
Coach & Develop - Accurately evaluates the strengths and development needs of direct reports; deliberately sets aside time to coach and develop direct reports; assists direct reports in setting high performance goals and preparing quality individual development plans; provides challenging assignments to facilitate individual development; provides each individual with the tools, knowledge and coaching he or she needs to develop; gives honest, timely and constructive feedback to others on their performance; conducts difficult conversations in a timely way with direct reports who are not performing to expectations or do not demonstrate the core values; invests time in coaching key high potentials, high performers and talent critical to the business; develops mentoring relationships with key talent across the organization.
Business Planning - Able to perform business planning and strategic analysis. Able to apply this knowledge/skill in normal work situations - which means understanding basic mathematical relationships and being able to do sanity checks on the data. Understands the underlying principles, techniques, and procedures. Must have total business knowledge (customers, products, macro economic trends) of their area.
Communication - Written & Verbal - Effectively expresses messages and ideas in a clear, organized and relevant manner for a variety of audiences. Develops organized, complete, and convincing communications. Conveys thoughts and ideas regarding a topic concisely and clearly. Ability to communicate without increasing either the employee's or employer liability. Ability to communicate effectively to different levels of the organization. Uses appropriate style, grammar, and tone in informal and/or formal business messages. Reviews and edits written work constructively. Delivers messages with the desired effect. Ability to use appropriate communication tools as needed (WebEx, SameTime, video conferencing, teleconferencing, Visio, MS Project, etc.).
Focus on Customer Needs - Anticipates customer needs. Takes action to meet customer needs. Continually searches for ways to increase customer satisfaction. Knowledgeable of vital customer information required to make informed business decisions.Coordinate surveys and metrics to support Voice of Customer (VOC) initiatives to enhance market analytics and strategic insights for market and product segmentation.
Think strategically - Stays abreast of key competitor actions and their implications, threats and opportunities to the business; understands the impact of global trends on the organization’s plans and growth; over time, builds a reputation for thinking strategically; holds direct reports accountable for thinking strategically. Champions think strategically in own organization: champions strategic initiatives across organizational boundaries; ensures alignment by actively and visibly keeping long-term strategies in focus as others execute short-term plans; helps others adjust strategies if assumptions are wrong; encourages others to take reasonable risks in developing and implementing strategies.
Relationship Management - Develops rapport, builds trust, and creates value in relationships. Identifies networking opportunities and effectively communicates across functions, BU's, and with both internal and external business partners.
Manage Execution - Coordinates performance across regions, teams, and departments on complex projects and work flows. Applies a broad range of planning and monitoring tools. Defines planning and review practices that result in few missed milestones and minimal surprises.
Effectively delegates to ensure completion of complex projects and work. Monitors progress of others and redirects efforts when goals change or are not met. Measures effectiveness of execution through defined metrics and disciplined monitoring.
Facilitating Internal Relationships & Consensus - Ability to pull a broad mix of people and related skill bases together for a common purpose and goal. It will often involve ability to influence because people on your team will very rarely report directly to you as a leader. Group dynamic techniques to have an individual or group work through a challenging issue, probe for issues/concerns and drive to consensus
Foster Cummins employee recognition programs / EEEC co-ordination with a focus of culture of appreciation and recognition for employees and teammates. Also encourage and enable employees to volunteer in their community though Corporate Responsibility programs
Education, Licenses, Certifications
College, university, or equivalent degree in marketing, communications or a related subject required.
Significant level of relevant work experience, including supervisory experience, required.
Customer facing experience preferred.
Prefer high horsepower experience in rail, government or defense industries.
Compensation and Benefits
Base salary rate commensurate with experience. Additional benefits vary between locations and include options such as our 401(k) Retirement Savings Plan, Cash Balance Pension Plan, Medical/Dental/Life Insurance, Health Savings Account, Domestic Partners Coverage and a full complement of personal and professional benefits.
Cummins and E-verify
At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates right to work using E-Verify. Cummins will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Ready to think beyond your desk? Apply for this opportunity to start your career with Cummins today.careers.cummins.com
Primary Location United States-Georgia-Atlanta-US, GA, Atlanta, Cummins Power South HQ-Whse-Coach
Job Type Experienced - Exempt / Office
Recruitment Job Type Exempt - Experienced
Job Posting Nov 16, 2018, 2:19:09 PM
Unposting Date Ongoing
Req ID: 1800037I